Real estate is like selling ‘body wax memberships’


On his self-titled Bravo present, he is introduced in to educate struggling gross sales individuals, who do not work in actual property, on tips on how to enhance their deal-making expertise and succeed too.

“Every thing I learn about promoting high-end actual property is similar when working with anyone who’s promoting physique waxing memberships to people who find themselves further bushy. It is all about creating that first interplay, it is about creating the primary relationship.”

Regardless if it is a waxing, a wine, or a residence, Serhant mentioned the important parts of promoting stay fixed.

“The numbers are totally different,” he informed CNBC. “Somebody who’s spending $10 million on an condominium on Park Avenue thinks about math slightly in another way than somebody who’s spending $100 a month, however the way in which you persuade that particular person to do what’s finest for them is similar,” he added.

In response to Serhant, the salesperson will need to have self-confidence, listen on the particular person in entrance of them and “adapt to their wants.”

You may make or break that potential gross sales relationship in a surprisingly quick time frame, he says. You need to “give attention to that relationship, that quick connection, and make a pal within the first 10 seconds of each interplay.”


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