GM looks to an EV and AV future but needs trucks to stick around

Within the PowerPoint deck for the Basic Motors Capital Markets Day presentation, one of many extra disturbing issues comes early on, throughout GM President Mark Reuss’ preliminary remarks, in an space the place he’s discussing the corporate’s total energy in vans. The purpose being made is that GM has a truck for one and all. And there it’s, a phrase on a slide that ought to ship chills up the spines of those that nonetheless pine for the outdated Bob Seger “Like a Rock” Silverado advertisements:

“Little bit nation. Little bit rock ‘n’ roll.”

That is proper. Donny and Marie.

One way or the other the Denis Leary snark within the F-150 advertisements is all of the extra interesting.

The Capital Markets Day presentation was chock filled with observations about electrification and automation (Reuss and CEO Mary Barra each famous that the company’s imaginative and prescient is one in every of “Zero Crashes. Zero Emissions. Zero Congestion.” Dan Ammann talked in regards to the progress being made at Cruise Automation; Reuss rolled out the plan for an array of electrified automobiles, with a luxurious EV and a compact SUV being the “Centroid Entries” for the modular bases of many others). However it’s value noting that there isn’t any getting away from the ability of pickups within the U.S. market, as that was the central subject in Chief Monetary Officer Dhivya Suryadevara’s feedback, with “Truck Franchise” being flanked by “Key Monetary Priorities” and “Monetary Outlook.”

Clearly, to gloss the outdated phrase, the truck phase is the place the cash is.

Suryadevra enumerated how the truck phase is considerably completely different than different varieties of gentle automobiles. Amongst her factors:

  • GM, Ford and FCA have greater than 90% of market share.
  • The truck parc has been rising and ageing over the previous 10 years.
  • Clients are fiercely loyal to the phase—as in 70% of truck consumers are truck consumers.
  • An excellent variety of the automobiles are for industrial use (40 p.c).
  • Vehicles are “much less susceptible to. . .mobility disruption.”
  • Vehicles provide excessive margins.


  • The phase is one that they are solidly positioned in.
  • There are many outdated vans on the highway that can have to be changed by new ones.
  • Maybe consumers could swap from a Sierra to a Canyon, however it will likely be a truck.
  • In case your livelihood will depend on that sort of car, even when gasoline costs go up or the economic system begins to go south, you are going to keep it up.
  • Many of the nation is not San Francisco, so vans will proceed to be important.
  • And, effectively, they’re worthwhile within the excessive.

So whereas the longer term could also be electrical and automatic (at the very least that is most likely need buyers need to hear), attending to the longer term goes to take vans, and GM is not dropping sight of that.

However they really want to rethink that Donny and Marie factor.

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