Local, convenient, and easy to recycle, canned wine is having a moment. What started 10 years ago with Francis Ford Coppola’s Sofia brand has become a $45 million industry, and while it’s only saturated a small portion of the overall wine market, sales grew 43 percent in the U.S. from 2017 to 2018, according to market research firm BW 166. In addition, category growth outpaced any other form of wine packaging in the U.S. last year, according to Nielsen. Vintners cheer because one in four consumers would be more open to trying new wines if they didn’t have to buy a full-sized bottle, according to research by E. & J. Gallo Winery, giving canned varietals another edge.



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