Exterity continues Middle East growth with new hires and office expansion

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Exterity, a manufacturer of IP video, digital signage and guest experience technologies, has continued its growth in the Middle East having appointed staff to key leadership roles.

Following the promotions of Eleuterio Fernandes to VP of sales EMEA and Walid Tabet to regional sales team leader in 2018, Exterity has recruited Zaher Ajeeb, as KSA sales manager and Victor Hasan, regional sales manager – hospitality.

“Exterity entered the Middle East market over a decade ago and our impact and success could not have been achieved without our hugely talented local team,” said Colin Farquhar, CEO, Exterity,

Ajeeb will be based in Riyadh and brings extensive local market and industry knowledge to Exterity and will support the company’s expanding hospitality and corporate business across the Kingdom of Saudi Arabia.

With a degree in Finance, Ajeeb is a customer-focused sales professional, having gained 13 years of experience in both proAV and retail sales.

Hasan, meanwhile, brings 17 years of solid experience in video technology and a huge market knowledge.

Victor has worked in the UK with companies including BSksyB and Virgin Media and, over the past five years, Victor has worked in the Middle East for CMT/MVI as sales and marketing director in a number of IPTV /OTT fields including telecom, hospitality, broadcast and satellite industries.

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