Facebook is considering changes to how political ads can be targeted, how ads are labeled, and providing more information about who is paying for an ad, the source told CNN Thursday.
Facebook allows advertisers to target small groups, including even specific groups of users, with ads. Some critics — including some Facebook employees — have raised concerns that such highly-targeted political ads could undermine political discourse by decreasing the chance that rival campaigns and the press can see the ads and provide transparency about and fact-checks and context for the messages.
“I think that targeting, in that domain essentially, should not be allowed,” Gates said at a conference held by the New York Times. “It’s the targeting where you don’t see the hate ad that just appeals to that one person. It’s the targeting that’s really screwed this thing up.”
“A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money,” Dorsey tweeted.
Facebook’s executives have remained steadfast in their contention that politicians should be able to run ads on their platform and that it is not Facebook’s place to decide whether an ad is true or false.