If you’re interested in squeezing into Cameron Indoor Stadium to watch the first installment of the legendary rivalry in 2018-19, you’ll have to spend $2,500, the price of the cheapest available ticket. That’s just shy of the $2,674 you would have paid on Jan. 27 for the cheapest available Super Bowl ticket, per Kyle Zorn, a marketing strategist for secondary ticket-seller TickPick.
One ticket to this week’s UNC-Duke game sold for $10,652, per Vivid Seats. Zorn said there is only one other athlete who is comparable to Williamson and his impact on ticket prices: LeBron James after he signed with the Los Angeles Lakers last summer.
Ticket prices for Lakers road games have increased by 125 percent over normal prices, he said.
“As far as Duke this year, I haven’t seen anything like this,” Zorn said. “I would say LeBron James to the Lakers is the best comparison for this, just as far as a player having an impact.”
The presence of Williamson, the likely No. 1 pick in this summer’s NBA draft, and projected top-five picks R.J. Barrett and Cam Reddish has added more pop to the premier rivalry game in collegiate sports.
Some tickets for last season’s national title game between Villanova and Michigan were as low as $67. Per Vivid Seats, the average price to attend a North Carolina home game is $70 this season, but the average prices for the March 9 rematch are already at $991.
Zorn said the comparable ticket prices for Wednesday’s UNC-Duke game were set about a week before the Super Bowl in Atlanta, and the venue size for Wednesday’s game — Cameron Indoor Arena’s capacity is 9,314 — is a significant factor in the skyrocketing prices.
Duke, the No. 1 team in America, will face No. 8 North Carolina in the 46th matchup between the two programs with both ranked within the top-10. Duke has won 23 of those matchups and North Carolina has won 22, per ESPN Stats & Info.
“Between Zion Williamson, a No. 1 ranking and this being one of the biggest rivalries in sports, there’s intense demand,” Zorn said. “There’s also a limited supply of inventory, which is having a major effect on price. Cameron Indoor Stadium has 13% the seating capacity of Mercedes-Benz Stadium. When you factor in that the floor seating is reserved for students, you’re left with a short supply — and massive demand.”