WPP suffers ‘whopping’ 8.5% Q1 plunge in North America | Advertising

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WPP’s biggest market, North America, has suffered a dramatic 8.5% plunge in quarterly net sales as the revenue decline at the world’s biggest advertising group worsened markedly in the first three months of 2019.

Net sales, which WPP describes as like-for-like revenue less pass-through costs, fell 2.8% globally The worst quarterly performance yet since the group first began to see sales decline two years ago.

Mark Read, chief executive since September…

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